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custom haircare for you, your salon & guests starts here_​(v2.2)_ 

>>>>>___ pathway 1 - signature co_lab styling kit_>>>

>>>>>___ pathway 2- customised haircare for your guests/ the insalon mini-lab_>>>

>>>>>___ pathway 3- custom_collab_range>>>

>>>>>___ pathway 4- lab_to_door_>>>

  • 1_what makes the daniel mostyn lab different from other professional haircare brands?_
    the daniel mostyn lab is the first fully customisable haircare system built exclusively for salons. instead of offering off-the-shelf products, you have the power to mix, personalise, and refine each product to match your guest’s exact needs in real time.
  • 2_how does the personalisation process work?_
    in just three steps, you create a custom product: choose your daniel mostyn lab styling product, add up to four personalised compounds (10 drops of each max), select a signature fragrance (10 drops max), and shake well. it’s a seamless process that happens right at the chair/ or chosen retail area you mini-lab is displayed, making every product unique to the client.
  • 3_what are the six customisable styling products?_
    the line features six high performance styling products that can be used on their own, or fully personalised. priming mist_ (prime_) bb leave-in treatment lotion_ (bb_) volume & thickening mist_ (fat_) plumping blowout custard_ (blow_) wave, curl & coil lotion_ (kink_) matte texture spray_ (dirty_)
  • 4_what do the 12 personalised compounds do?_
    the 12 personalised compounds allow you to enhance performance based on your guest’s needs. they target hydration, volume, smoothing, strength, definition, curl, shine and more—letting you tailor each product to suit any hair type and styling preference.
  • 5_how do guests choose their fragrance?_
    the 16 signature fragrances are displayed in the in-salon mini lab, using the provided testing strips, guests can smell and select their preferred scent. once chosen, the fragrance is added directly to their custom product, making it completely personal to them.
  • 6_what is the in-salon mini lab?_
    the mini lab is a dedicated space in your salon where personalisation comes to life. it displays all six styling products, 12 personalised compounds, and 16 fragrances, allowing guests to experience the process firsthand while giving your team a seamless way to create custom blends.
  • 7_what are the wholesale costs, RRP and margins
    we built this to grow with salons, not off them_ true partnership means shared success — that’s why we designed our pricing model to deliver over 100% profit margins on every product sold. retail_$60-64 AUD wholesale to salons_$27-$30 markup for salons _100% to 140% (markup depends on volumes, starting from 100% margin in packs of 6)
  • 8_ what’s included in the opening order? + what is the cost of the opening order?_
    the opening order gives you everything needed to fully integrate the daniel mostyn lab into your salon: six of each of the six styling products one full-size bottle of all 12 personalised compounds one full-size bottle of all 16 signature fragrances full in-salon mini lab set up with merchandising cards a full day with daniel mostyn in your salon—including training, mini lab setup, and an exclusive look at the 2025 cutting collection limited offer — 50% off opening orders for june & july 2025 starting from $1,275 to have the daniel mostyn lab in your space, and start creating custom products for all your guests.
  • 9_ how does my salon reorder individual products?_
    once you've placed your opening order, you’ll gain access to the daniel mostyn lab salon shop, where you can seamlessly reorder in bundles keeping your mini lab stocked at all times.
  • 10_ how do i bring the daniel mostyn lab into my salon?_
    to get started, order the explore kit to test the system, then place your opening order to launch personalisation in your salon. from there, you’ll receive hands-on training, setup support, and ongoing access to professional-only reorders.

your salon's pathway option #1_ 

co_lab custom signature styling kit & campaign shoot_ 

Landing page - ONLY KEEP THE TOP 3 of each one below then they can explore to go into the pathway page.

  • 1_what makes the daniel mostyn lab different from other professional haircare brands?_
    the daniel mostyn lab is the first fully customisable haircare system built exclusively for salons. instead of offering off-the-shelf products, you have the power to mix, personalise, and refine each product to match your guest’s exact needs in real time.
  • 2_how does the personalisation process work?_
    in just three steps, you create a custom product: choose your daniel mostyn lab styling product, add up to four personalised compounds (10 drops of each max), select a signature fragrance (10 drops max), and shake well. it’s a seamless process that happens right at the chair/ or chosen retail area you mini-lab is displayed, making every product unique to the client.
  • 3_what are the six customisable styling products?_
    the line features six high performance styling products that can be used on their own, or fully personalised. priming mist_ (prime_) bb leave-in treatment lotion_ (bb_) volume & thickening mist_ (fat_) plumping blowout custard_ (blow_) wave, curl & coil lotion_ (kink_) matte texture spray_ (dirty_)
  • 4_what do the 12 personalised compounds do?_
    the 12 personalised compounds allow you to enhance performance based on your guest’s needs. they target hydration, volume, smoothing, strength, definition, curl, shine and more—letting you tailor each product to suit any hair type and styling preference.
  • 5_how do guests choose their fragrance?_
    the 16 signature fragrances are displayed in the in-salon mini lab, using the provided testing strips, guests can smell and select their preferred scent. once chosen, the fragrance is added directly to their custom product, making it completely personal to them.
  • 6_what is the in-salon mini lab?_
    the mini lab is a dedicated space in your salon where personalisation comes to life. it displays all six styling products, 12 personalised compounds, and 16 fragrances, allowing guests to experience the process firsthand while giving your team a seamless way to create custom blends.
  • 7_what are the wholesale costs, RRP and margins
    we built this to grow with salons, not off them_ true partnership means shared success — that’s why we designed our pricing model to deliver over 100% profit margins on every product sold. retail_$60-64 AUD wholesale to salons_$27-$30 markup for salons _100% to 140% (markup depends on volumes, starting from 100% margin in packs of 6)
  • 8_ what’s included in the opening order? + what is the cost of the opening order?_
    the opening order gives you everything needed to fully integrate the daniel mostyn lab into your salon: six of each of the six styling products one full-size bottle of all 12 personalised compounds one full-size bottle of all 16 signature fragrances full in-salon mini lab set up with merchandising cards a full day with daniel mostyn in your salon—including training, mini lab setup, and an exclusive look at the 2025 cutting collection limited offer — 50% off opening orders for june & july 2025 starting from $1,275 to have the daniel mostyn lab in your space, and start creating custom products for all your guests.
  • 9_ how does my salon reorder individual products?_
    once you've placed your opening order, you’ll gain access to the daniel mostyn lab salon shop, where you can seamlessly reorder in bundles keeping your mini lab stocked at all times.
  • 10_ how do i bring the daniel mostyn lab into my salon?_
    to get started, order the explore kit to test the system, then place your opening order to launch personalisation in your salon. from there, you’ll receive hands-on training, setup support, and ongoing access to professional-only reorders.

a full-scale creative collaboration between your salon and the daniel mostyn lab — turning your salon signature look into a retail-ready styling kit, complete with custom products, your own fragrance, and a professionally shot campaign to showcase it all.

SD1A9850.jpg

image = 

co_lab packaging

task:

create 30 second video showing BTS on set to final looks, to seeing final looks on packaging - a sensory walk through)

pathway 1
  • 1_what makes the daniel mostyn lab different from other professional haircare brands?_
    the daniel mostyn lab is the first fully customisable haircare system built exclusively for salons. instead of offering off-the-shelf products, you have the power to mix, personalise, and refine each product to match your guest’s exact needs in real time.
  • 2_how does the personalisation process work?_
    in just three steps, you create a custom product: choose your daniel mostyn lab styling product, add up to four personalised compounds (10 drops of each max), select a signature fragrance (10 drops max), and shake well. it’s a seamless process that happens right at the chair/ or chosen retail area you mini-lab is displayed, making every product unique to the client.
  • 3_what are the six customisable styling products?_
    the line features six high performance styling products that can be used on their own, or fully personalised. priming mist_ (prime_) bb leave-in treatment lotion_ (bb_) volume & thickening mist_ (fat_) plumping blowout custard_ (blow_) wave, curl & coil lotion_ (kink_) matte texture spray_ (dirty_)
  • 4_what do the 12 personalised compounds do?_
    the 12 personalised compounds allow you to enhance performance based on your guest’s needs. they target hydration, volume, smoothing, strength, definition, curl, shine and more—letting you tailor each product to suit any hair type and styling preference.
  • 5_how do guests choose their fragrance?_
    the 16 signature fragrances are displayed in the in-salon mini lab, using the provided testing strips, guests can smell and select their preferred scent. once chosen, the fragrance is added directly to their custom product, making it completely personal to them.
  • 6_what is the in-salon mini lab?_
    the mini lab is a dedicated space in your salon where personalisation comes to life. it displays all six styling products, 12 personalised compounds, and 16 fragrances, allowing guests to experience the process firsthand while giving your team a seamless way to create custom blends.
  • 7_what are the wholesale costs, RRP and margins
    we built this to grow with salons, not off them_ true partnership means shared success — that’s why we designed our pricing model to deliver over 100% profit margins on every product sold. retail_$60-64 AUD wholesale to salons_$27-$30 markup for salons _100% to 140% (markup depends on volumes, starting from 100% margin in packs of 6)
  • 8_ what’s included in the opening order? + what is the cost of the opening order?_
    the opening order gives you everything needed to fully integrate the daniel mostyn lab into your salon: six of each of the six styling products one full-size bottle of all 12 personalised compounds one full-size bottle of all 16 signature fragrances full in-salon mini lab set up with merchandising cards a full day with daniel mostyn in your salon—including training, mini lab setup, and an exclusive look at the 2025 cutting collection limited offer — 50% off opening orders for june & july 2025 starting from $1,275 to have the daniel mostyn lab in your space, and start creating custom products for all your guests.
  • 9_ how does my salon reorder individual products?_
    once you've placed your opening order, you’ll gain access to the daniel mostyn lab salon shop, where you can seamlessly reorder in bundles keeping your mini lab stocked at all times.
  • 10_ how do i bring the daniel mostyn lab into my salon?_
    to get started, order the explore kit to test the system, then place your opening order to launch personalisation in your salon. from there, you’ll receive hands-on training, setup support, and ongoing access to professional-only reorders.

a full-scale collaboration between your salon and the daniel mostyn lab — turning your signature look into a retail-ready styling kit, complete with custom products, your own fragrance, and a professionally shot campaign to showcase it all.

your salon's pathway option #2_ 

the in-salon-mini-lab/ customised haircare for your clients_

compound mini lab.jpg

task:

remove clarice mainframe icon + make video 30 seconds 

your salon's pathway option #3_ 

custom co_lab range with campaign shoot 

  • 1_what makes the daniel mostyn lab different from other professional haircare brands?_
    the daniel mostyn lab is the first fully customisable haircare system built exclusively for salons. instead of offering off-the-shelf products, you have the power to mix, personalise, and refine each product to match your guest’s exact needs in real time.
  • 2_how does the personalisation process work?_
    in just three steps, you create a custom product: choose your daniel mostyn lab styling product, add up to four personalised compounds (10 drops of each max), select a signature fragrance (10 drops max), and shake well. it’s a seamless process that happens right at the chair/ or chosen retail area you mini-lab is displayed, making every product unique to the client.
  • 3_what are the six customisable styling products?_
    the line features six high performance styling products that can be used on their own, or fully personalised. priming mist_ (prime_) bb leave-in treatment lotion_ (bb_) volume & thickening mist_ (fat_) plumping blowout custard_ (blow_) wave, curl & coil lotion_ (kink_) matte texture spray_ (dirty_)
  • 4_what do the 12 personalised compounds do?_
    the 12 personalised compounds allow you to enhance performance based on your guest’s needs. they target hydration, volume, smoothing, strength, definition, curl, shine and more—letting you tailor each product to suit any hair type and styling preference.
  • 5_how do guests choose their fragrance?_
    the 16 signature fragrances are displayed in the in-salon mini lab, using the provided testing strips, guests can smell and select their preferred scent. once chosen, the fragrance is added directly to their custom product, making it completely personal to them.
  • 6_what is the in-salon mini lab?_
    the mini lab is a dedicated space in your salon where personalisation comes to life. it displays all six styling products, 12 personalised compounds, and 16 fragrances, allowing guests to experience the process firsthand while giving your team a seamless way to create custom blends.
  • 7_what are the wholesale costs, RRP and margins
    we built this to grow with salons, not off them_ true partnership means shared success — that’s why we designed our pricing model to deliver over 100% profit margins on every product sold. retail_$60-64 AUD wholesale to salons_$27-$30 markup for salons _100% to 140% (markup depends on volumes, starting from 100% margin in packs of 6)
  • 8_ what’s included in the opening order? + what is the cost of the opening order?_
    the opening order gives you everything needed to fully integrate the daniel mostyn lab into your salon: six of each of the six styling products one full-size bottle of all 12 personalised compounds one full-size bottle of all 16 signature fragrances full in-salon mini lab set up with merchandising cards a full day with daniel mostyn in your salon—including training, mini lab setup, and an exclusive look at the 2025 cutting collection limited offer — 50% off opening orders for june & july 2025 starting from $1,275 to have the daniel mostyn lab in your space, and start creating custom products for all your guests.
  • 9_ how does my salon reorder individual products?_
    once you've placed your opening order, you’ll gain access to the daniel mostyn lab salon shop, where you can seamlessly reorder in bundles keeping your mini lab stocked at all times.
  • 10_ how do i bring the daniel mostyn lab into my salon?_
    to get started, order the explore kit to test the system, then place your opening order to launch personalisation in your salon. from there, you’ll receive hands-on training, setup support, and ongoing access to professional-only reorders.

create a customised, in-house product range through a true collaboration between your salon and the daniel mostyn lab. together we tailor every detail — from performance compounds to signature scent — into a high-performance collaborative line that reflects your artistry, your guests, and your brand, launched with a full campaign shoot to craft and showcase your salon’s art direction.

SD1A9850.jpg

task:

create 30 second video / holding phone - creating custom mix (with model on set) 

through to creating cusotm print out and mixing product

compound mini lab.jpg

your turn to step into the lab_

three pathways. endless creative possibilities. the question now — how would you like to work with the daniel mostyn lab? what pathway feels like the right fit?

whether we create your salon’s signature styling kit, develop your own co_lab range, or set you up with an in-salon customisation lab, every project begins with a conversation. fill in the form below and our team will be in touch to map out your pathway, answer your questions, and guide you from first call to launch day.

​

complete the form to lock in your pathway, secure your place in our production calendar, and start building something no other salon can offer.

choose your pathway
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